iPhone is coolest brand in UK

Apple’s iPhone has been rated the coolest brand in the UK in the 2009/2010 CoolBrands survey.

The poll, by brand research organisation Superbrands, saw brand experts and nearly 2500 members of the public choose what they saw as the coolest brand.

As well as the iPhone, the Apple brand itself and Apple’s iPod brand also feature in the top five. Car brand Aston Martin is pushed off the top spot for the first time in three years.

Stephen Cheliotis, chairman of the Coolbrands council and chief executive of The Centre for Brand Analysis, says, ‘Aston Martin has finally lost its top spot in the rankings, but only just – in fact, considering that cool is seen to be very fluid and changeable, the top 20 shows remarkable consistency.

‘That said, it would be easy for the brand leaders to take their eye off the ball, become complacent and let others steal their thunder, so they really should be congratulated for continuing to maintain their lead in the eyes of experts and consumers.’

The top ten in full:

1 – iPhone

2 – Aston Martin

3 – Apple

4 – iPod

5 – Nintendo

6 – YouTube

7 – BlackBerry

8 – Google

9 – Bang & Olufsen

10 – Playstation

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