Manchester-based Magnetic North has created website BBC Pinball, which contains a set of online games designed to inspire and unlock creative thinking.
The digital specialist, which is rostered to the BBC, was appointed directly by BBC Scotland in March 2008, according to creative director Brendan Dawes.
The consultancy developed the BBC Pinball brand, as well as four games: Wild Reels, Drop Zone, Dot Dash, and Quick Fire. Dawes says the key to the games was to keep them ‘very simple’ – no instructions are needed to use them.
The tools are aimed at everyone from schoolchildren to businessmen and creatives. Dawes says, ‘The tools are so open they don’t imply any sort of use, so it will be interesting to see how they will be used.’
The site launches next week.