Michael Wolff will give the D&AD President’s Lecture at the Liverpool Design Symposium this November.
Returning for the second year in a row, this year’s event is subtitled Branding the City, a theme inspired by the recent implementation of Liverpool’s new Finch-designed city brand. Wolff has previously criticised the identity for being ‘lazy and uninspiring’ (DW 16 April).
D&AD is increasing its input into this year’s symposium, with plans to run a student day. The Design Business Association will run a session on ‘effective design in the public sector’, led by The Team consulting director Peter Mills.
‘This highlights the symposium’s appeal to designbuyers and marketing professionals from the public sector,’ claims a statement released by Uniform, one of the symposium’s founding consultancies.
The conference will take place at Liverpool John Moores University’s new Art and Design Academy on 4 November.
The DBA is planning to organise an exhibition of its Design Effectiveness Awards in the academy’s purpose-built gallery space, subject to confirmation.
Liverpool design groups Uniform, Smiling Wolf and Black & Ginger founded the conference last year in response to a story in Design Week exposing the paucity of design events programmed for the Liverpool 08 celebrations (DW 16 January).