Outside Line creates Jackie Tyson make-up website

Tyson is the chief make-up artist on TV shows The X Factor and Britain’s Got Talent, and has also worked with showbiz stars Lily Allen, Sienna Miller, Danii Minogue, Yoko Ono and Daniel Craig.

Outside Line has been working to create the Jackie Tyson Digital Boutique, which will feature Tyson’s professional video tutorials. Users will also be able to book and pay for a digital one-to-one make-up session with Tyson or a member of her team in a feature due to launch at Christmas.

The website is a joint venture between Outside Line and Jackie Tyson. The idea came about as Outside Line co-founder Ant Cauchi is a former colleague of Jackie Tyson’s husband.

The idea for the project developed in February this year, and design and build started on the site around three months ago, according to Nadine Stewart, online PR and marketing manager.

Stewart adds, ‘The site is very “image-led” while having very clean lines and being vibrant yet elegant.’

Cauchi says, ‘As interest  in cosmetics cross so many ages we chose to design the site and video tutorials both with a 16-year-old girl in mind while also making sure it would also be engaging to a 50-year-old woman.

‘This was a great challenge and could not be solved by just changing one element, it had to be worked through every aspect of the site from colour and layout to the textual tone of voice.’

The site is set to go live this month.