The consultancy claims to have researched consumers’ attitudes to the concept of concentrated shampoos, conditioners and soaps, finding that these products would have to offer an ‘enhanced experience’ as well as an environmental message.
As a result, PDD has come up with three product ideas. Tulip shampoo would be available in ‘bulbs’, which open when dropped into the water inside a pump unit.
Pod shower gel is a soft-moulded container with a port for a concentrate capsule. When the closure is shut, the pod injects the concentrate into the water ‘to create an invigorating shower gel solution’, claims PDD.
Finally, the +H2O cleaning detergent would be available in tablet form. Once again, the tablet would be inserted into a pump-closure package, which would produce the equivalent of 1l of normal cleaning detergent.