The design will be used exclusively by UK schools and colleges joining the Get Set network – an accolade awarded for showing a commitment to Olympic and Paralympic values. The scheme is affiliated with the London 2012 education programme.
Evans’ design has been selected from entries by more than 150 young designers across the UK.
Evans, an 18-year-old graphic design student at Canterbury College, has just completed a two-month internship with FutureBrand, where his concept was developed. This includes plaques and certificates for schools that become members of the scheme.
The announcement was made at Nightingale Primary School, Woolwich, one of the first schools to become a member of Get Set. Joining Jowell and Evans was Locog board member Jonathan Edwards.
Evans says his pencil design reflects the ‘creativity in UK schools’ and ‘the global nature of the 2012 games’. He adds, ‘The colours tie in with those used in London 2012’s own brand work.’