All-female design collective and collaborative group Flock will be presenting their first public exhibition at the London Design Festival.
The exhibition, Adorn, aims to challenge the concept of adornment and its inherent connotations with decoration and femininity.
In exploring these ideas, Flock has opened up the often negatively-charged associations of adornment as synonymous with ‘chintzyness’ and domesticity.
This in turn has led to broader questions of what exactly defines a ‘feminine space’, and whether adornment and minimalism are mutually exclusive.
Adorn’s organiser and co-founder of Flock, Simone Brewster, says, ‘the modern era remembers the “chintz style” as one generated by the domestic female, mother and housewife. A style routed in excessive pattern, print, texture and embellishment.
She adds, ‘The word itself also links to jewellery – precious objects to directly dress the space of the body. Here one of its main functions is to enhance beauty and offer self-expression. In between these two worlds, lie a vast realm of grey.’
With contributors specializing in architecture, product design, jewellery design, food design, animation and film, it’s no surprise that the work on show is pretty diverse, including Julie Hill’s Golden Potato,Pernilla Ohrstedt’s Iconoclastic Plastic Chair and Corrie Williamson’s Still Life, made of wooden blocks.
Adorn will be showing at The Russian Club Gallery, 340-344 Kingsland Road, London E8 4DA from 23-26 Septmber.