Can do culture

On the continuing theme of crowsourcing – in some instances the newspeak for ‘free pitch’ – we report yet another competition that is appealing to the hearts and minds of creatives talents to help promote a brand.

In this case, it is enterprising energy drinks company Relentless Energy, which from next year will be seeking out ‘aspiring core sports and music film-makers’ to add to its Short Stories movie portfolio. The idea is to bring the drinks brands strapline ‘No half measures’ to life with the help of extreme sports and other physical pursuits. It’s all about passion.

The difference between this and so many other talent trawls though is that there is a cash prize – £5000 for the winner – and candidates shortlisted on the content and appropriateness of their ideas are allocated production funds and given access to athletes associated with the brand to help in create their movie.

So if you fancy your skills against those of the likes of big wave surf photographer Mickey Smith or BMX videographer Matty Lambert, whose work is being made into short films as part of the 2010 Relentless Energy contest, this could be for you. You get some of the picture from their images here.

Judging by the website Relentless Energy has a great track record in embracing the arts as part of its promotions. Check it out at www.relentlessenergy.com.