The consultancy was appointed to the project at the beginning of this month following a nine-month search for a group to carry out the work
It says the aim of the work has been to ‘enhance Oliver Sweeney’s brand identity and core values, communicating them to a wider audience’.
D. Vision worked on advertising, corporate identity, brochures, catalogues, point-of-sale, signage, store openings and labelling for the brand.
Charley Sowden, head of marketing at Oliver Sweeney, says D. Vision has developed a ‘cool, iconic style that lends itself perfectly to the Oliver Sweeney brand’.
Jonathan Davis, creative director at D. Vision, says, ‘Our task is to create excitement about the brand and give it resonance to the wider market.’
The new identity is rolling out now, with a campaign to support it due to launch next month.