An experiential ‘digital forest’ has been unveiled at Canary Wharf station in London and will launch at the New York Stock Exchange on 4 October, where LED screens on top of 2m-high pillars project the opinions of financial professionals.
‘People can say what they want to see more or less of in the industry,’ a Jack Morton spokeswoman says.
A globally co-ordinated campaign is planned, which will affect 14 cities through live events. Print, digital, broadcast and outdoor ads as well as an online game are expected to roll out in October, when a separate ‘LED box’ installation will appear at Canary Wharf station and Grand Central Station, New York.
The software, Thomson Reuters Eikon, is an information, communication and trading hub for professional financiers, which will be available over multiple computer platforms, Blackberry and iPhone devices.