PwC says, ‘In practice, the initials PwC have been used interchangeably with Price Waterhouse Coopers both within and outside PwC since its formation in 1998.’
The company adds, ‘This formal shortening of the brand name will provide consistency and ease of use for PwC firms around the world. Price Waterhouse Coopers remains the full name of the global organisation for legal purposes and will be the name used by PwC firms to sign company audits.’
Wolff Olins has been working with PwC in a number of capacities for around ten years and has been focusing on the new branding for the past 12 months, according to PwC.
The new brand was developed after consultation with PwC’s clients, partners and employees, and aims to be easier to use and better suited to digital use.
Moira Elms, PwC’s global leader of brand and communications, says, ‘Our decision to make this change now is because over the past decade PwC has continued to grow and evolve, and a concise, consistent brand position makes it easier for people to appreciate who we are, what we do and how we operate across markets.’
The new branding will launch on 20 September.