Tynan D’Arcy repackages Lake District Cheese

Tynan D’Arcy was appointed in February following a three-way competitive pitch. The consultancy says it was chosen on the strength of similar work for Alpen, Green & Black’s and Loyd Grossman.

The new packaging, which rolls out this week, features a warmer colour palette on the Mature and Extra Mature packs, and new flavour descriptors of ‘Deliciously Moreish and ‘Rugged and Rich’ have been added. The new packaging also features images of the Lake District countryside.

The Lake District Cheese Co marketing director Paul Murray says, ‘Research shows consumers are motivated by the fact that our brand has strong local roots and real provenance, unlike many other brands where there is no specific origin.’

The new packaging is part of a £1m marketing campaign, which has been developed by Glasgow-based integrated marketing agency Frame.