Wonder wall

It’s always pleasing to see designers selling their wares in a novel and visually exciting way. The stylish lovechild of a pop-up shop and e-commerce site with a bit of interiors magazine spread thrown in, Supermarket Sarah is an interesting online retail concept thought up by namesake Sarah Bagner.

Items for sale are collected up and thoughtfully arranged on a background wall. From screenprints and papier-mâché frogs heads to vintage kaftans and furniture, anything goes on the Supermarket Sarah display. Once the visual spectacle is photographed, Bagner then puts it up on her website, allowing customers to hover over each item for information and buy through a few little clicks.

According to Bagner, the site is a way of contemporising the experience of shopping at a market. She says, ‘There’s so much ephemera and you can learn the history of the objects. In a way it mimics the market seller and how you bond with that person.’

Bagner started the concept on the walls of her own home but has since collaborated with designers Bethan Wood, Donna Wilson, Tatty Devine and Patternity to create walls to showcase their range of wares. She was even recently invited to create a giant wall for Selfridges London Concept Store, featuring a cardboard stag’s head among other designer goodies.

During London Design Week, Supermarket Sarah will be hitting the terrace of Tom Dixon’s Portobello Dock space for a more traditional market stall set-up, selling a selection of pieces from designers, including Giles Miller, Bethan Redfern, Sascha Kipferling and Tatty Devine.

Bagner hopes that the traditional set up will be an interesting juxtaposition with Dixon’s sleek design. If previous walls have been anything to go by, it’ll be a pretty exciting spectacle.

Supermarket Sarah will at The Dock, 344 Ladbroke Grove, London W10 from 23-25 September.