The consultancy has previously worked on a number of projects for J2O owner Britvic, including packaging for soft drinks Purdey’s, Tango and So Be Pure Rush.
It won the main J20 strategic pitch in February this year, and won the Glitter Berry work as part of this.
J2O Glitter Berry – which is red grape and cherry flavour with a ‘hint of spice’ – uses edible gold glitter within the drink itself, creating a purple and gold finish seen through the glass bottle.
The label uses a gold and purple colour palette with a sparkly ‘swoosh’ around the J2O logo.
Britvic is rolling out the drink from this week, though it will only be available over the festive period.