Butterfly Cannon came through a three-way pitch with a creative proposal which the company says it felt would be ‘ownable’.
The new drink, which is expected to launch by the end of the year, is a core product and marks a new direction for Blavod into a category it hasn’t occupied before.
Marketing manager of Blavod Kate Alexander says the category is the fastest growing and that Butterfly Cannon’s proposal captures a sense of ‘fun, personality and premium’.
The drink will carry its own brand name, rather then the Blavod name and Butterfly Cannon is developing the identity, a tone of voice, and may look at marketing items and a website according to consultancy co-founder Natalie Alexander.
Natalie Alexander says the consultancy will ‘stretch the boundaries’ of design in the category but neither Butterfly Cannon or Blavod are prepared to reveal any design details at this stage.