Map reading

You Are the Map Maker, the new book by Australia-based designer and branding expert Bernadette Jiwa, is heavy on the motivational speak – ‘This is the start of a journey. One where you will be challenged to take your self-doubt, bundle it up and chuck it overboard.’

The book is a collection of 13 essays from designers and entrepreneurs, outlining their business tips and inspirational stories and aphorisms (‘your best idea might be the one people laugh at’.)

Contributors include David Airey, of Logo Design Love blog fame, and gloriously-monikered US-based designer Nubby Twiglet (is it her real name?).

Design is by Exeter-based consultancy Believe In, whose creative director Blair Thomson has also contributed an essay, entitled All the Money You Make Will Never Buy Back Your Soul.

Of the design, Believe In says, ‘The book uses a structured grid and graphics system based around the key contributors from the book.

‘Each contributor is a cross-hair within a circle, symbolising their mark/place within the book’s own map system. These marks form part of the system/theme of the book and become a navigational device throughout, highlighting the sections and featured contributors.

‘They also act as a playful graphic element throughout, evolving and sympathetic from page to page, dictating and changing the pace of the book.’

You Are the Map Maker, by Bernadette, Jiwa, is available from www.youarethemapmaker.com