It was appointed to the project in May this year following a ‘chemistry and capabilities presentation’, according to a Pearlfisher spokeswoman.
The brief focused on highlighting Oxy’s naturally active seaweed ingredients, while also demonstrating the efficacy of the product.
Matthew Jamieson, Oxy product manager, says, ‘We wanted packs which conveyed the message that Oxy harnesses the power of nature and combines it with science to offer something modern, natural and effective.’
Pearlfisher created packaging for the four products in the range – balm, skin wash, exfoliant and spot-treatment gel.
Natalie Chung, Pearlfisher creative partner, says, ‘The design focuses on the unique ingredient of seaweed within the product. The execution expresses the natural potency of seaweed in a modern and confident way, whiles still remaining caring and natural.
‘The scientific efficacy of the products is shown in the strong, clear logo, which along with the bright colours and illustration style of the seaweed emphasis the natural purity of the products.’
The range launches this month.