Nickelodeon says the new idents ‘mash-up’ characters and shows on the network and aim to provide navigation across the channel schedule.
The channel says the new look was created in-house by Nickelodeon’s marketing team. It says some external consultancies were involved, but would not name them.
The new look is also being applied to Nickelodeon’s website, with the introduction of a new blog section.
Tina McCann, managing director of Nickelodeon UK, says, ‘Having been in the UK for 20 years the Nickelodeon brand has now reached multiple generations and continues to be as fresh and relevant today as it was at launch by continuously evolving.’
She adds, ‘The Nickelodeon brand is funny, surprising and irreverent, which is exactly what the brand refresh brings to life.’