Alexander Boxill brands Bl-nk exhibition space

Art initiative and exhibition space Bl-nk has launched this week, with branding by Alexander Boxill.

Bl-nk exterior
Bl-nk exterior

The 300m2 space in Shoreditch, east London will be used as a venue to showcase local art, technology and fashion projects, and Onedotzero will curate a digital art gallery.

Bl-nk, which features a café and meeting space alongside the exhibition areas, will be open for one year, after which the site will be developed. It has been entirely funded by private sponsors.

Consultancy Alexander Boxill began work on the identity in January this year, creating a diagonal grid to represent the missing ‘a’ in the name.

Showing the branding.
Showing the branding.

Violetta Boxill, Alexander Boxill creative director, says, ‘I’m interested in the unusual, crazy name. The name has to be seen with a hyphen, showing the idea of a blank canvas’.

The project was conceived by Nick Farnhill, Nicolas Roope and Andrew Sissons from the Hackney Council Regeneration team, and partners  include Poke, Rocket Investments, Albion,

The Victoria and Albert Museum (V&A) is also a supporting partner and will ‘undertake a role to document and comment on the ever-changing digital culture that surrounds us, both virtually and physically’, according to Bl-nk.

The entrance.
The entrance.

Planned events include activity around national and international initiatives, including Internet Week and Social Media Week.

Locally-focused initiatives will include education sessions for young people to learn about entrepreneurialism, coding, programming and building apps.

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