Brandhouse has been appointed to undertake brand strategy for Guinness World Records.
The world record authority, which celebrates its 60th anniversary next year, is looking to increase its global presence in new channels and engage new audiences.
The new strategy is expected to be delivered in 2014 and the work will be led by Brandhouse’s creative director Bronwen Edwards, who has been newly promoted from the position of deputy creative director.
Brandhouse was appointed four months ago following a recommendation, which led to a presentation of credentials and proposal according to Edwards who says, ‘The strategy will translate into creative work.’
Edwards says, ‘The Guinness World Records brand is accessible to all ages and one that really inspires wonder, amazement and emotional engagement, it has a unique place in consumers’ hearts.
Having grown up with the Guinness World Records, this is a hugely exciting opportunity for Brandhouse to undertake. We’re privileged to be helping the brand extend its global footprint through new channels and building its emotional connection with consumers across all platforms.’
Samantha Fay, senior vice president of global marketing, Guinness World Records says ‘As we enter our Diamond year we aim to cultivate new audiences, new formats and new business partners.’
Guinness World Records has just released its annual, which is the main topuchpoint for the brand. Edwards says that the future for Guinness ‘is looking beyond the book.’