The bank, which is billed as the first of its kind, is being launched by the team behind the London Women’s Clinic and the London Sperm Bank, both of which were also branded by Silk Pearce.
Working with illustrator Sarah Coleman, Silk Pearce has created a hand-painted identity based on calligraphy.
The consultancy says the identity features ‘inspirational quotes on the joy of sharing and a palette of fresh, upbeat colours’.
Jack Pearce, creative head at Silk Pearce, says, ‘We wanted to design a uniquely recognisable visual identity for the London Egg Bank to reflect its friendly personality and the kindness shown by donors, rather than giving it the formal, institutional feel that is so widely seen in the fertility treatment sector.’
Silk Pearce has also designed the London Egg Bank website, which it says has been presented ‘in an easy-to-read Q&A format’.
In addition, the consultancy has worked on print and digital promotional material, Tube and print advertising and exhibition panels.