JKR gives Flora a new look in £12m brand boost

Margarine brand Flora is getting a new look, developed by JKR as part of a £12m investment in the brand.

Flora Buttery
Flora Buttery

As well as the rebrand, Flora owner Unilever has also commissioned an integrated campaign from adam&eveDDB as it looks to ‘drive value growth back into the butters and spreads category’.

JKR has reworked the Flora logo for the rebrand, while packaging features the return of the sunflower image, which has apparently not featured on-pack for 15 years.

Flora says the new packaging features ‘a colourful look and prominent Flora sunflowers.’

Flora Buttery
Flora Buttery

Patty Essick, brand building director for spreads at Unilever UK, says, ‘The new Flora campaign brings back the iconic sunflower that generations of mums know and love.’

The new look is rolling out across Flora varients Buttery, Original, Light and Lighter.

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