London Design Festival preview: design destinations – west

Our guide to 100% Design, Decorex and Focus 13.

100% Design

This year's 100% Design campaign, by Form
This year’s 100% Design campaign, by Form

Thomas Matthews has been put in charge of show design for this year’s 100% and has developed a concept based around ‘creative balance’.

We’ve already seen the campaign, created with Form, and Thomas Matthews has also worked with Studio Design UK to create the show arrival, described as ‘an animated colour spectrum tunnel’.

The tunnel will lead visitors to the central bar, which will feature a crystal installation from Czech company Preciosa lighting.

The show is divided into a series of sectors: interiors, office, kitchens & bathrooms, eco design and build, international pavilions and ermeging brands.

Benjamin Hubert has designed a 200m2 auditorium space to host a series of talks, with highlights including architect Richard Rogers in conversation, a Design Council presentation on Obstruction Creation and Dragon Rouge exploring the subject of Design and Desire.

Elsewhere in the show, Central Saint Martins will be bringing its Textile Futures work, the Home Factory will explore the potential of 3D printing for the home, and work by the Design Council’s Future Pioneers will be on display.

100% Design runs at Earls Court, London SW5, from 18-21 September. For more information visit:

Decorex International

Jean-Michel Frank's Circus table, at Decorex
Jean-Michel Frank’s Circus table, at Decorex

This year’s edition of interiors show Decorex will be held in the rather grand surroundings of Kensington Palace (the Perk’s Field and Orangery to be precise).

The space is owned by Buckingham Palace and Decorex made the move following a planning application approved at the end of last year.

Kit Kemp is working on the show’s entrance, while Martin Brudnizki Design is creating the show’s central Champagne bar.

Outside the main Decorex show, this year sees the debut of the Outdoor & Lifestyle tents, which will focus on landscape architecture as well as outdoor living brands.

Meanwhile the seminar programme features some impressive names, such as Jeremiah Goodman, Rabih Hage and Nicky Haslam.

Decorex International is at Perks Field & Orangery, Kensington Palace, London W8, from 22-25 September. For more information visit

Focus 13

Work at Focus 13
Work at Focus 13

This year’s Focus 13, at Chelsea Harbour Design Centre, will feature more than 500 international interiors brands and 99 showrooms.

As well as the exhibitor showcase, there will also be a series of curated tours, book signings and installations, through the 9000m2 show.

The Conversations in Design series will feature talks from the likes of Elle Decoration editor-in-chief Michelle Ogundehin, entrepreneur Jo Malone and architect Mike Stiff.

Focus 13 is at Design Centre Chelsea Harbour, Lots Road, London SW10, from 22-25 September. For more information visit

Start the discussionStart the discussion
  • Post a comment

Latest articles