SomeOne’s new branding for Crystal Ski Holidays

SomeOne has rebranded Crystal Ski Holidays, with new designs featuring an illustrated mountain landscape.

The holiday company is part of the Specialist Holidays Group (SHG) and TUI Travel PLC, and according to SomeOne, is the UK’s largest ski holiday company.

The new identity aims to clarify the options and services available to customers ‘in a fun and entertaining way’, says SomeOne, by creating a look and feel that works more effectively across digital platforms.

Simon Cross, managing director at Crystal Ski Holidays, says, ‘In a digital world, with hundreds of channels and new media brands, if you don’t regenerate and reform the brand, you are in an exposed position.’

Illustrator Max Longstaff created a mountain landscape illustration for the new branding, which will be used across all touch-points including in-store, online, at Crystal’s resorts and on printed materials.

Simon Manchipp, executive creative director and co-founder of SomeOne, says, ‘[The] new brand strategy sets out to make it easier, quicker and more rewarding for holiday makers to get the most out of their ski or snowboard trip. This flips the mindset of the organisation from a sales practice to a shop of choice.

He adds, ‘The new visual brand identity is a way of helping people navigate and make these choices at a glance.’