The range – entitled the Maggie Collection – features characteristic phrases from the former Prime Minister applied to a series of products.
A T-shirt reads ‘The Lady’s Not for Turning’ on the reverse, while an Oyster card holder is emblazoned with the phrase ‘You May Have to Fight a Battle More than Once to Win It’. A tote bag features an image of Thatcher’s famous handbag.
Spring, which has worked previously for the Conservative Party, was appointed to create the range for launch at the party’s conference in Manchester this week.
The range is going on sale at a specially designed Maggie’s Shop stand at the conference and is also available online.
Spring co-founder Erika Clegg says, ‘Our goal was to honour this important brief and Margaret Thatcher’s future position in the public psyche by stripping away some of the caricatures that surround her.’
The consultancy says it has used ‘strong typography’ and used ‘a vibrant background of Conservative blue’.
The products use photographs and illustrations created in-house by Spring.
Conservative Party commercial director Scott Seaman-Digby says, ‘Senior people within the party took seconds to agree the project once they saw Spring’s recommendations.’