Venture Three uses ‘maths and magic’ in WGSN Group rebrand

The group is owned by Top Right Group, which was formerly known as Emap.

Venture Three has worked with Top Right Group since last year, working on brand strategies for the group’s portfolio of businesses.

The WGSN Group project saw the consultancy define the brand strategy and create a new visual identity for the division, which comprises strategic intelligence, insight and trends businesses WGSN, Planet Retail, homebuildlife and Denimhead.

The new WGSN Group branding is centred on the idea ‘Now. New. Next.’

An arrow graphic device aims to express the idea of ‘forward momentum’, according to Venturethree.

Venture Three designer George Adams, says, ‘We’ve made WGSN Group come across in a way that is as business-critical, sharp and analytical as their clients perceive it’.

He adds, ‘But it’s not all data and maths! It’s about maths and magic – the power of data-based judgment and intuition – so we’ve added vibrant colours and a fresh visual style that shows the unique balance of the hard and the soft’.

New retail analytics system WGSN INstock has also been introduced, with an identity designed by Venture Three.

The consultancy also authored and designed a brand book and film for the launch.