Students from graphics, design and branding courses will be able to work at consultancies including The Partners, Landor, The Brand Union, Coley Porter Bell, Fitch and Digit as part of the scheme.
Young creatives interested in taking part in the scheme will need to enter next year’s D&AD New Blood competition and attend the WPP-backed New Blood Academy event, which will take place in July 2014. WPP will also set a creative brief as part of the New Blood Awards.
More details on the full application process are available here.
WPP also says it is making a ‘significant contribution’ to the D&AD Foundation, launched by D&AD president Neville Brody, which aims to support and develop new routes into creative eduction.
D&AD is hoping that other industry networks will follow suit ‘to ensure that emerging talent is not overlooked’.
Chief executive of D&AD Tim Lindsay says, ‘Talent is the lifeblood of our industry. It makes good business sense for agencies, networks and groups to invest in our future creative leaders.
’We hope that WPP’s backing will encourage others in the industry to follow their lead and help drive change in creative departments across the country.’