The WPP-owned consultancy worked on the new identity in collaboration with ad agency JWT, which has developed the new Canon-Europe ad campaign.
The new “Come and See” positioning is rolling out as part of a three-year communications strategy by Canon-Europe and, according to JWT “invites consumers to look deeper at the world”.
The brand campaign is based around a “content-hub” website with a storytelling element.
Director Jonathan Glazer has created two TV ads, which show a “historic football” game and a herd of deer exploring a housing estate at night.
Both the campaign and visual identity are being rolled out across European markets from this month.
Brand Union UK & Ireland CEO Catherine Gale says: “At a time where photo-sharing and more importantly storytelling through imagery is so popular, we felt this campaign could not have launched at a better time and will certainly engage consumers.”