Design Council launches the Dad Design Challenge

The Design Council is working with Guys and St Thomas’ Charity on a challenge that aims to support designs that help dads become more actively engaged in their children’s early years.

Dad

Source: John Drake Flickr

Following the open challenge, five winners will each be given a £500 grant as well as mentoring and support to develop their ideas over five weeks.

The Design Council says, ‘We know that dads are often left feeling alienated by early years services. Cultural, economic and social pressures can make them feel like the less important parent, which can leave dads feeling unsure about how to best support their new baby. Research shows that involving dads improves a child’s speech, development, physical activity and social confidence.

‘Our new Challenge aims to help dads actively engage with their children in the early years.’

Ideas must be able to work in the Southwark and Lambeth areas of London, but applicants can be based anywhere in the UK.

Applicants are asked to answer five questions in a short film or written document. The deadline for applications is 6pm on 11 September. For more information visit www.designcouncil.org.uk.

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