Designs against animal cruelty

It’s always a pleasure when charming illustrations of guinea pigs pop into your inbox – even more so when they represent a cute little bundle of philanthropy.

Amanda Bradley
Amanda Bradley

Said guinea pig is part of a project organised by charity Cruelty Free International, which campaigns against animal testing for cosmetics and consumer products.

Katie Edwards
Katie Edwards

Coinciding with New York and London fashion weeks, the charity has launched a range of T-shirts designed by selected designers and illustrators that aim to raise funds and awareness for the organisation.

Paper Panda
Paper Panda

Seven artists have created works for the project, including author and illustrator, Alex T Smith, Helen Lang, who has previously designed bespoke lettering for the Tesco¹s finest range and paper-cut artist Paper Panda.

Some images are simply very cute, like the aforementioned guinea pig, by Amanda Bradley; while there’s a rather haunting Watership Down vibe to Sam Cannon’s design:

Sam Cannon
Sam Cannon

Cruelty Free International head of campaigns, Carla Owen, says, ‘All designs stem back to the reason behind this style-setting initiative: cruel cosmetics are outdated and the public wants a global ban on animal testing for cosmetics.’

The T-shirts will be for sale here and will be available throughout the fashion show season. All profits will go towards the global campaign against cosmetics testing on animals.

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