Luxottica owns brands including Ray-Ban and Oakley and earlier this year signed a deal with Google to create new Glass models under these brands.
However Leonardo Del Veccio, the 79-year-old founder and executive chairman of Luxottica, told the Financial Times he would not wear the device in its current form.
‘I have not used Google Glass’, he said, ‘It would embarrass me going around with that on my face. It would be OK in the disco, but I no longer go to the disco.’
Del Vecchio added that the potential success of Google Glass depended on the ‘bravura’ of Google to give the technology mass-market appeal. He added that if Google ‘managed to do 50 per cent of what they had done with mobile phones we will be able to sell millions’.
The partnership between Google and Luxottica will see them set up a team to design, develop, engineer and release new Google Glass models.
This team will see fashion and eyewear designers matched up with developers. Google and Luxottica say their first collection will ‘combine high-end technology with avant-garde design’.