News in brief round-up

A round-up of this week’s news in brief.

Cuatro
 

Breeze Creative has created the branding and packaging for new Spanish sherry range Cuatro, launched by Tomatic Distillery. The packs use a “deep deboss wood grain effect” and “subtle varnishes”, according to the consultancy.

Aesop has created the Tic Tac Find a Fiver campaign for the mint company. The promotion is aimed at 16 – 25 year-olds and features what Aesop describes as “an oddball character” who “gives himself five” on learning of the promotion giving people a chance to win £5. You can watch the advert here

Pukka
 

The Space has created new branding and packaging for Pukka Herbs. The Bath-based consultancy created the brand’s debut look in 2004, and the new designs aim to “position Pukka as a complete herbal health brand”, according to The Space. It says, “we needed a design that communicated efficacy above all, but that still retains the beauty and symmetry of the teas and felt quintessentially ‘Pukka’.” 

Consultancy JDO is opening an outpost in Singapore next month. The office will act as the group’s Asian hub, and ill be headed up by Tim Begent, formerly brand development and design manager at Heineken Asia Pacific.

Absolut
 

Absolut Vodka has launched limited-edition Andy Warhol-inspired packaging. The three artists A-Trak, Schnellebuntibilder and Leif Elggren are the collaborators for the Spirit of Warhol project. The launch is accompanied by brand activation including a New York “nightlife experience” featuring DJ A-Trak, light artist Schnellebuntibilder and artist Leif Elggren, who will work together to “transform sound waves originating from Warhol’s spirit”, we’re told.

Frost*collective  executive creative director and chief executive Vince Frost is publishing Design Your Life with Penguin – a book that looks to provide insights on how design principles can be used in everyday life, drawing on his 25 years in the design industry.

The Class
 

Seymourpowell has designed the branding and packaging for new whisky brand The Class, owned by Korean alcohol company HiteJinro. The product is aimed at a younger market according to Seymoupowell, with designs looking to convey “status and masculinity”. The bottle uses no label, instead showing the branding through the direct application of foil blocked letters.

Refinery has designed an interactive DIY zone for Homebase. The space features interactive screens and a Demo Zone where customers can interact with products. The consultancy also created the signage and point-of-sale materials for the area.

JHP has designed the retail concept for global duty free retailer Dufry, which is sited  in Terminal 2 of São Paulo’s Guarulhos International Airport, Brazil. According to the consultancy, the store is “of almost hypermarket scale, representing the ultimate meeting of luxury and commodity”.

Amos and Amos has redesigned AKQA’s London offices. The space in Clerkenwell aims for a “distinctive and exciting” feel, says Amos and Amos. The centre of the space hosts a slatted hub comprised of seven rows of railway sleepers, stacked and separated by a system of steel cotton reels.

London consultancy Campaign has designed the New York flagship for luxury brand Phillip Lim. Architectural features include oversized stone steps at the back of the store, a skylight for natural light and groups of large studio canvases inspired by the work of photographer Bill Jacobson.

Consultancy Nude has designed the packaging for The Winchester Collection’s new whisky collection Vintage 1964. The 50-year-old single malt Scotch whiskies are packaged in bottles inspired by “the smooth and flowing character of the River Livet”, according to Nude. The bottles were created by luxury glass studio Glasstorm.

Digital consultancy Lewis has been appointed to rebrand See Me, Scotland’s national programme to end mental health discrimination. Part of its remit will see Lewis redesign the website, and it will also create the digital, outdoor, ambient and radio advertising campaigns.

Work and Turn
 

Thompson Brand partners has launched Work & Turn, a new quarterly showcase for Kingsbury Press promoting its print and finishing services, working with photographer Guy Farrow on the project. Volume 1 is printed in five colours, including metallic silver on a combination of Ispira, X-PER and Symbol Freelife Fedrigoni paper stocks.

Warren Creative has designed a new website for Heirlooms Fine Linens, [http://www.heirlooms-linens.com/] that aims to be “interactive, intuitive and easy to navigate”, according to the brand.

Tuckey's
 

Family & Friends has created the branding and packaging for digestive biscuit range Tuckey’s. “The brand idea is about time; the time it takes to bake and the time it should take to savour – preferably with some workmates or the family in a good old fashioned tea break”, says Family & Friends creative director Alex Durbridge. The brand identity shows a clock frozen at teatime. 

Bunch Design has launched the Print Poetry competition, where people Tweet very short poets to have the chance of seeing them printed on a tote bag. For more information see the Print Poetry Twitter here.

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