Supple Studio creates new totalcontent site

Supple Studio has created a new website for copywriting site totalcontent, incorporating the current letterpress stationery look designed by NB Studio.

totalcontent mailer
totalcontent mailer

The site forms a showcase for the commercial writing studio, which was founded by former Design Week columnist Jim Davies.

Supple Studio founder Jamie Ellul has previously worked with Davies on projects including the Art//Work Recruitment rebrand last year, and on the branding for retail designer Quinine at Ellul’s previous consultancy Magpie.

Ever so articulate
Ever so articulate

Davies says, ‘The old site was looking a bit bloated and dated. There isn’t really a template for copywriters’ websites, so we were looking to create something smart, playful and intriguing that celebrates the relationship between writing and design.’

The site draws on the NB Studio-designed stationery in its neon orange, grey and black colour palette and the letterpress-like type, oversize punctuation marks and decorative headline fonts.

A catchy tone of voice
A catchy tone of voice

‘It’s the first time I’ve been commissioned by a writer, rather than commissioning one’, says Ellul. ‘Because it features so much great design work, the danger was it could end up looking like a designer’s site. I wanted to recreate the crafty feel of the totalcontent stationery to reflect the craft of Jim and Deborah [Kings]’s writing.’

Supple Studio worked with Digital Angels on the development of the site, which features a portfolio section where users click on words to find out more information on projects.  ‘Wherever possible, the subject is shown as a complete piece of design, and in close-up so that sections of the text can actually be read’, says Ellul.

A blog section discusses new work, design, book reviews, and ‘likes and gripes’.

totalcontent mailer
totalcontent mailer

The launch of the new site is being accompanied with a letterpress mailer with a sharpened, foiled blocked orange pencil stuck to it designed by Supple Studio. The pencil reads, ‘Line up for the sharpest lines’.

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