TEK sees NFG link up with print designer Eley Kishimoto and tailor Timothy Everest.
The first project for the partnership is to design a range of shirts. Kishimoto has hand screen-printed onto cotton before Everest takes over to turn them into garments. Finally manufacturing, packaging, branding and art direction is overseen by New Future Graphic.
New Future Graphic co-founder Gareth White says: “Our first project is a concerted effort to take a locally produced and crafted shirt to a global market.”
White says: “The final marque is derived from pattern cutting symbolism, often seen chalked on fabric to indicate that two or more pieces of material should be joined together. It sets a tone for the range, which is bold, graphic and full of raw energy.”
Packaging is made from heavy duty paper sacks, which have been screen printed, adding to a “raw utilitarian feel”, which permeates the brand according to White.
Photo shoots have been conducted with the same aesthetic in mind. Set stylist Tara Holmes has used scaffolding, batons, rope, cable ties, and even buckets.
For more info head to: http://www.tek-project.co.uk