The Guardian redesigns to bring digital look into print

The Guardian newspaper is launching a new look, which will bring design elements developed for the newspaper’s digital offer into print for the first time.

The Guardian says the aim is to “harmonise the Guardian’s new design language across all platforms”.

Elements developed for the Guardian’s digital platforms include a grid system built around image size and a colour palette developed around content type.

The redesign has been led by Guardian creative director Alex Breuer, who says: “We’ve been evolving a new design language and brand identity to reflect the fact that the Guardian is now a global entity. Up until now the focus has been on our digital platforms, but we’ve now adapted this to work cohesively with our distinct print design.

He adds: “We know many of our readers consume the Guardian across both print and digital, and this new look adds brings a seamless, consistent and familiar experience wherever and however people choose to read our content.”

The new design is launching with tomorrow’s Saturday edition, and will then roll out to the Monday-Friday editions of the newspaper.

The Saturday edition will feature a completely redesigned Weekend magazine and, the Guardian says, “a generally refreshed look and feel”.

Weekend editor Melissa Denes says: “We’ve added new voices and dip-in elements at the front of the magazine, and improved our back section, with stronger photography, sharper design, and a range of new columnists.”

She adds: “We’ve aimed to keep as much as we can of the  things we know our readers love, and to squeeze in that little bit extra – to give them more inspiration and enjoyment alongside our in-depth features, interviews and great first-person writing.”

On Tuesday the Guardian will launch new “Journal” pages, which will feature long-reads and incorporate comment, leaders, letters and some reviews.

You can read more about how the Guardian developed its new digital design language in our interview with Guardian creative director Alex Breuer.

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