Vision Supplement

An oasis of calm

Despite the recent budget, 2009 is going to be a difficult and unpredictable year. GDP, interest rates, tax rates, oil prices, commodity prices and exchange rates are all going to fluctuate, and this adds up to an extremely difficult environment in which to run a business. It feels like 1989, but much worse. The most […]

Green dream

Sustainability could be the winner as the credit crunch tips the balance of power away from brand-owners and towards the consumer. Changes in consumption patterns might make us all behave more ethically – or not, says Clare Dowdy

A rebalancing act

Conspicuous consumption is becoming passé as the recession starts to bite, but where does this leave commercial interior design? A shift from private to public projects and an emphasis on creative capital is the way forward, says John Stones

Richard Hargreaves Managing Director, Lightgraphix

It doesn’t matter how clever an interior design is if you can’t see it properly, and despite the hype surrounding low-energy lighting technology, there are many ‘wonder’ products that are less useful than traditional lamps

Beyond the tipping point

The digital arena should hold out fairly well against the downturn, says Mike Exon – especially those brands that are making the most of interactive communications and taking an integrated approach to new and traditional media

Adam Churchill, Divisional Manager, Profiles Creative

A return on marketing investment is easier to prove in the digital sector, so budgets may hold up better than in other areas. The year 2009 won’t be easy, but there is a demand for freelance specialist creatives – particularly client-side

Hard lessons

The downturn is hitting design recruitment in every sector, with client budgets and salary expectations suffering badly. But think twice before retrenching too quickly, says Anna Richardson, because it could hamper your recovery

Tactile does it

Clients are opting for smaller print runs these days, but they’re also more keen to pay attention to details and experiment with unusual techniques – made possible by digital methods. Bryan Edmondson has full faith in the industry’s future

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