An oasis of calm
Despite the recent budget, 2009 is going to be a difficult and unpredictable year. GDP, interest rates, tax rates, oil prices, commodity prices and exchange rates are all going to
Despite the recent budget, 2009 is going to be a difficult and unpredictable year. GDP, interest rates, tax rates, oil prices, commodity prices and exchange rates are all going to
Creative people aren’t always so keen to organise their lives and keep up with the paperwork – but a golden one-stop solution is at hand to get it all back
Sustainability could be the winner as the credit crunch tips the balance of power away from brand-owners and towards the consumer. Changes in consumption patterns might make us all behave
Recycled papers have come a long way since their early days, when they were often grey in appearance. In fact, there are more sustainable choices than ever on the market
Conspicuous consumption is becoming passé as the recession starts to bite, but where does this leave commercial interior design? A shift from private to public projects and an emphasis on
It doesn’t matter how clever an interior design is if you can’t see it properly, and despite the hype surrounding low-energy lighting technology, there are many ‘wonder’ products that are
The digital arena should hold out fairly well against the downturn, says Mike Exon – especially those brands that are making the most of interactive communications and taking an integrated
A return on marketing investment is easier to prove in the digital sector, so budgets may hold up better than in other areas. The year 2009 won’t be easy, but
The downturn is hitting design recruitment in every sector, with client budgets and salary expectations suffering badly. But think twice before retrenching too quickly, says Anna Richardson, because it could
We may be in for a tough time in 2009, but exercise positivity, flexibility and willingness to adapt in order to thrive, and the design and branding industry has an
Clients are opting for smaller print runs these days, but they’re also more keen to pay attention to details and experiment with unusual techniques – made possible by digital methods.
New media may be changing our lives and the marketing landscape, but printed products will always have a special power to enchant and persuade, set apart by their tactile qualities