Pentagram’s Reddit refresh aims to unite cohesion and “creative spirit”
Pentagram New York has refreshed the brand identity for Reddit, aiming to make its Snoo mascot “as iconic as Super Mario”.
Graphic design
The latest graphic design projects spanning brand identity design, animation and print, along with interviews with up-and-coming and established graphic designers.
Things to do in December: our pick of the best design events this month
An exhibition celebrating influential female fashion designers and an event on digital design from an Asian perspective feature in Design Week’s December highlights.
Rhyme & Reason: Jake Noakes talks us through designing hip hop
A new book offers a behind-the-scenes look at hip hop’s biggest artists, just as the genre was breaking into the mainstream.
Kids’ brand Talou targets ‘conscious creatives and ‘mindful mums’
The Yard Creative’s visual identity for new children’s circular fashion brand Talou “celebrates the joy, creativity, and exploration of childhood”.
“A bolder composition”: designing the 2023 Booker Prize winner cover
Inspired by jazz record covers and the “brutal” imagery of oppressive states, Prophet Song’s cover was designed to depict the hostile environment inhabited by the characters.
Paist’s modular identity looks to disrupt “same-old” toothpaste market
Designed by Two Times Elliott, Paist’s identity features a modular typeface that works in tandem with a bright colour palette and abstract 3D forms to create a unique brand system.
Nice and Serious rebrands Areas of Outstanding Natural Beauty
The protected areas of land have a new identity system that allows each location to have its own personality while remaining part of “a living patchwork”.
Revisiting W.E.B. Du Bois’ 1920s magazine for Black children today
Kieron Lewis designed the New Brownies’ Book, by Karida L Brown and Charly Palmer, mixing century-old content with new writing and art to inspire a new generation of Black families.
Nomad develops identity for Sky Live’s AI-powered home workout app Mvmnt
The app’s green and orange gradient colour palette was chosen to “exude pulsating energy” while also indicating how well movements are being performed.
People People brings retro poolside aesthetic to Seattle restaurant Layers
The sandwich restaurant aims to invoke memories of “lakeside summer camps, picnics and classic striped beach towels” through its suite of playful illustrations.
How design helped OpenAI transition from niche to mainstream
Area 17 designed a new identity and site for OpenAI featuring “humanist ” design references and touches of “magic” as it moved from research-focused non-profit to a mainstream talking point.
Christmas window displays 2023: festive theatre and classic winter tales
Whether futuristic fashion modelled by Bauble-head mannequins or festive food with a mind of its own, this year’s Christmas windows displays will not disappoint.
Designing out racism is “work for everyone”
Design educators Lisa E. Mercer and Terresa Moses explain in their new book, Racism Untaught, how design can offer tools for anti-racism accessible to anyone.
Ben Tallon: “Will selling my creativity ever feel natural?”
As part of his series reflecting on the nature of creativity, Tallon finds that once you dare to put a price on your skills, your creative peers are often willing
Koto overhauls music streaming service Deezer’s identity with pulsating logo
The heart logo has two “dynamic states” to mirror the experience of listening to music and is made up of rounded forms that inspired bespoke headline typeface Deezer Sans.
Soapbox refreshes brand and website for The National Centre for Social Research
The type-led identity and new website looks to foreground the organisation’s purpose as well as key findings from its published research.
“A discovery issue”: how creative careers app ERIC is increasing access to the industry
ERIC co-founder Samantha Hornby explains how the app is looking to make the creative industries more accessible to the next generation and how designers can help.
Royal Mail reveals 2023 Christmas stamps that nod to “old carol books”
Each stamp features lyrics from a well-known Christmas carol and was created with watercolour to add “depth and richness”.
Things to do in November: the best design events happening this month
Our design recommendations this month include an interactive introduction to set design, in-person events from Glasgow to Brighton and design festivals in Ireland and Dubai.
“Alive with nature”: Lantern’s identity for Norfolk Coast Protected Landscape
Norfolk Coast Protected Landscape’s logo draws inspiration from meandering creaks and “the crest of a wave” while its messaging favours “poetic” encouragement over “preaching”.
North and Peter Saville design evolving identity for Factory International
Factory International’s wordmark takes cues from its new building, Aviva Studios, while its wayfinding and brand guidelines have been applied in a fly-poster style.
Unfound Studio designs protest-inspired identity for Systemic Justice
The identity features a unique logotype inspired by the Memphis Sanitation Strike of 1968 and a secondary typeface informed by posters used in racially charged protests in the early 1900s.
DesignStudio gives Borussia Dortmund fans acute new identity
The German football club has a new identity positioned around the 34º angle of its stadium stands to retell the “compelling story” of a club powered by its fans’ devotion.
Out of Place Studio designs playful identity for National Education Nature Park
For a Natural History Museum-led climate education scheme, the studio shaped an identity inspired by the joy of exploring nature featuring paper-cut style illustrations.