Fanta rolls out rebrand and new bottle design in UK
The soft drinks brand has swapped out its rounded logotype for an angular one, which aims to be more “fun” and “vibrant”.
Aldi rebrands to appear more “contemporary”
The new branding has been designed by German consultancy Illion Markensocietaet, and features a brighter colour palette and more three-dimensional look.
Wales given new place branding to “do the country justice”
Cardiff-based consultancy Smörgåsbord has referenced the Welsh flag by redrawing the national dragon symbol, to be used across tourism and business sectors.
Carling rebrands to reference original name Black Label
Consultancy BrandOpus has designed a new visual identity for lager brand Carling, ditching the slanted logotype and adding a black label emblem.
Juventus seeks to go "beyond football" with new brand
Crest redesigned from scratch as club sets its sights on becoming a global brand operating in new markets and sectors.
BBC Sport rebrands, dropping “100-year-old” typeface for bespoke one
The BBC has ditched Gill Sans and replaced it with BBC Reith, which has been designed by an in-house team and type foundry Dalton Maag, and will roll out to
Calvin Klein unveils new logo in collaboration with Peter Saville
The graphic designer has worked with the fashion brand’s in-house creative team to tweak the logo and “return it to the spirit of the original” one.
Honey Monster Puffs “gets rid of design nasties” to reflect drop in sugar
The cereal with the well-known yellow, fluffy monster has been rebranded, taking on a more “natural” look to reflect a new recipe bringing it just below the “high in sugar” boundary.
South Western Railway unveils new identity and livery
Forpeople has designed the new branding for the rail company, which was previously known as South West Trains.
Green & Black’s reveals “indulgent” new branding and packaging
The brand has been given a new look by Bulletproof, in a bid to make “luxury” chocolate more palatable for a contemporary audience.