LFH is rebranding Latvian beer Zelta, for Carlsberg-owned brand Aldaris. The new packaging is intended to emphasise the lager’s cultural heritage while appealing to a young, urban male market. Zelta, which means gold in Latvian, was the first beer brand to launch after the country’s independence in 1991. LFH has created a ship icon for the brand, to reflect Latvian capital Riga’s history as a trading port.
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