London Design Festival preview – 100% Design


The theme for this year’s 100% Design is “Design in Colour”. We look at how the long-standing event will bring colourful design to its new home of Olympia this year.

The Central Bar
The Central Bar

With its former Earls Court venue being demolished to make way for developers, 100% Design this year moves to its new home in Olympia for its 21st edition.

This year the show is being organised around the central theme of “Design in Colour”, with exhibits being split into five industry sections – as well as a series of installations, talks and special exhibitions. We look at what’s in store.


The Auditorium
The Auditorium

For the show entrance, 100% Design has worked with crystal manufacturer Lasvit and materials company Camira Fabrics to create a suspended entrance feature. There will also be a bespoke entrance installation from Rug Designer.

Studio Design UK has created the central bar, working in collaboration with Perspex. The design is described as “an aesthetically pleasing interpretation of the show’s theme, Design in Colour”.

The auditorium has been created by textile designer and artist Anne Kyyrö Quinn and is made from textured wall coverings and artwork.

Daniel Rous of Fabrica has designed the Half-Three Café for this year’s show. The Half-Three Café will see a chandelier-inspired installation hung above the bar and arranged at different heights, with each hand-blown vessel containing a different shade of tea.


The Design & Build section will play host to Mattergarden, which is designed as a “cliff face” which will form an organic juice bar, with juice ingredients “bursting through the crevices”.

For the Interiors section, Studio Design UK has created a feature based on Spring/Summer colours identified by trend forecasters WGSN. The installation creates a series of spaces that visitors can move through and discover.

Studio Design UK has also worked on the 100% Design restaurant, which is in the show’s Design & Build section.

Emerging brands

The 100% Design Emerging Brands section is a showcase of new and up-and-coming designers.

Exhibitors range from fashion designer Iona Crawford to furniture-maker Natalia Geci.

Emerging Brands is an international showcase, with South Korea’s Studio EJ and Iceland’s North Limited among those exhibiting.

Industry sectors


The 100% Design show is split into five industry sectors – alongside the Emerging Brands showcase there is Interiors, Workplace, Kitchens & Bathrooms and Design & Build.

Each of these sections will provide a showcase for new and innovative products in each area.

The exhibitors across the five sections include big names such as Vitra, Steelcase, Porcelanosa and Whitestone.


A full talks programme will be held in the auditorium at 100% Design, based around the theme of “The Sensual World”.

The programme is curated by Caro Communications’s Claire Barrett and features speakers including Ilse Crawford, Yves Behar, Terence Woodgate and Afroditi Krassa.


100% Design takes place from 23-26 September at Olympia in London. For more information visit

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