The consultancy saw off five other shortlisted groups, after a total of 66 consultancies expressed an interest in the brief.
The six shortlisted consultancies received the full brief, which they were asked to respond to.
John Donnelly, director of marketing and sponsorship of Glasgow 2014, says, ‘Marque has proven to be a first-class consultancy throughout the entire pitch process. Its depth of insight and how this has been applied to the visual language that will surround the games has been outstanding.’
Mark Noe, managing director of Marque, says, ‘We believe this is the most high-profile branding project in Scotland for years and are honored and excited to be involved in such an exciting and high-profile project.’
Elmwood worked on the brand strategy for the games, as part of a separate tender. Tayburn designed the bid logo, for which Navyblue acted as brand guardian. All three groups entered the initial tender process for the games identity.