Peter Harrison, chief executive of Global Logic, says, ‘By adding Method’s strong experience design and innovation capabilities to our core technology R&D offering, Global Logic is strongly positioned to help clients bring innovation to their customers.’
Method chief executive Kevin Farnham says the move will create a ‘truly and end-to-end offer, from conceptual development to end user delivery.’
The two groups are already working together on a number of projects, including global digital work for Nokia Retail, which is set to launch in the coming months.
Farnham says, ‘They’re rolling out a consistent digital experience globally across retail channels, we’re looking at brand consistency across stores and digital devices.’
Felipe del Corral, head of digital retail, worldwide at Nokia, says, ‘With [Global Logic and Method] engaged, we can maintain the creative vision through every stage as we go to market, ensuring that the technology fully delivers on the experience as intended.’
Method will operate as a new business unit within Global Logic and will continue to operate under the Method name. Farnham says, ‘By keeping the companies separate you can have branded centres of excellence that can continue to develop seperately.’
Farnham says Method’s London office, which opened in 2008, is ‘becoming our most imporant’ in terms of size.