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Alice Tong

Channel 4Head of 4Creative

Alice Tonge is the head of 4creative, Channel 4’s multi award-winning in-house creative agency. She has been responsible for many high-profile campaigns, including the Channel 4 rebrand 2015 and the 2016 Rio Paralympics campaign, ‘We’re the Superhumans’, which was a big all-singing celebration of super-ability involving 140 disabled stars. The campaign won two D&AD black pencils and has been adopted by the U.N. as a worldwide disability aid, as well as becoming part of the national curriculum in UK schools.