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Brand Strategy – 2019

This category covers work which underpins the positioning of a new brand or repositioning of an existing one. Judges will be looking to award projects with a strong sense of purpose , meaning or direction and those which can provide evidence to this effect.

Winner:

Za by PizzaExpress for PizzaExpress – CLEAR

Shortlist:

Macmillan Cancer Support – Dragon Rouge

Etsy – Work & Co

Coffin Mew Brand Project for Coffin Mew – The Graphic Design House

Celebrity Fitness: What happens when former rivals join the same team? – The Clearing

A future free from AIDS, for everyone, everywhere for Frontline AIDS – Brandpie

Za by PizzaExpress for PizzaExpress – CLEAR