Elliott Hsu

MicrosoftPrincipal Designer

Elliott Hsu has been at Microsoft for just over a decade and is currently Principal Designer in Microsoft Windows and Devices group, leading an interdisciplinary team of designers, researchers, and engineers that work across the entire Microsoft product ecosystem (from Surface, Xbox, Accessories, and HoloLens).

Hsu also works on strategic design partnerships and special projects for Microsoft, most recently Microsoft Surface | Liberty collaboration, Microsoft Ocean Plastic Mouse, Xbox Pride Controller, and Xbox | Space Jam A New Legacy partnership, along with personalization/customization for Xbox Design Lab

Prior to joining Microsoft, Elliott worked as a creative in the smartphone industry for Sony and HTC, focusing on bringing holistic and new products to the mobile space.

Elliott’s background is rooted in industrial design, focusing on physical hardware, product usability, and ergonomics, but more recently has expanded and evolved to product experiences and brand as the boundaries of digital and physical worlds blur and the growing importance of brand ethics and values that play a critical role in consumer sentiment of products and services.