Gordon Reid

BoopFounder

Gordon Reid has spent over ten years in branding, design and advertising. He started his company straight out of university, creating artwork (and touring with) for musicians before moving into fields including art directing and consulting for most recognised agencies in London. This included working on the Visa Rio Olympics global campaign at Saatchi & Saatchi and having a hand in many others you may or may not have heard of at Ogilvy, JWT, McCann, Sapient, Karmarama and Grey London. Having worked from bottom to top, for the biggest household names to bootstrapped new businesses, he spotted a real need for a more nimble, agile approach and pivoted his Middle Boop studio with the aim to work directly with startups that challenge convention, drive change and disrupt the market. In his first year of business he managed to win Unilever and HSBC as clients. He speaks to thousands of people at conferences all over the world including Design Indaba Cape Town, Graphika Manila, Adobe New York, OFFF Barcelona, FITC Amsterdam, Glug, D&AD and The London Design Festival. He also lectures at universities across the UK, writes for the likes of Computer Arts and Design Week, and has judged on panels for D&AD (including black pencil,) Design Week Awards, Cannes Lions and Creative Circle. His recent side hustle Weird World Cup beermat project gained global recognition, selling the beermats all over the world, earning thousands for charity and even being recognised by Crystal Palace, the team he has supported his whole life.