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Sonic Identities

This category covers sonic identities, which we define as signature sounds used by a brand or product to communicate its brand values, purpose or function.

WHAT TO ENTER
Submissions should comprise the following:

A short explanatory synopsis detailing

• Who the work is for, why it was commissioned and what the project is
• The brief and how the design responds to it
• Anything innovative or notable about the work
• When and where the design work was used

Outputs might be sonic identities representing a brand through its communications or sonic identities designed to be familiar cues which form part of a product’s user experience.
Sound files can be uploaded if necessary along with additional material.