The Government says the campaign is part of a drive to ‘promote Britain as a place to visit and do business’.
The campaign is focused around the Great Britain strapline, which can be used with different iterations, such as Creativity is Great Britain and Countryside is Great Britain.
The first roll out of the campaign shows the strapline backed with imagery such as Wallace and Gromit and the Reading Festival and a union flag in the border.
The brand campaign, which reportedly cost £510 000 to develop, will be available for use to all Government departments and bodies including Visit Britain and UK Trade and Industry.
A spokeswoman for the Department of Culture, Media and Sport says, ‘A lot of Government departments have an international focus and this will give them all a singe voice.’
Cameron says, ‘This campaign is simple. There are so many great things about Britain and we want to send out the message loud and proud that this is a great place to do business, to invest, to study and to visit.’