National Gallery plots digital and brand overhaul

The National Gallery in London is preparing to appoint design consultancies as it looks to develop its digital presence, branding and wayfinding.

The gallery is set to embark on a “New Digital Services” programme, which it describes as “an ambitious set of activities to deliver the National Gallery’s latest digital objectives and produce the gallery’s next generation of digital products”.

The work will kick off with a six month planning phase, which the gallery says will involve an element of brand development.

This brand development work will also inform the redesign of the internal signage and wayfinding, which is being redesigned in a separate project.

The gallery says: “The wayfinding redesign project will improve and renew the current system of internal and external signage, in both digital and physical formats.

“We would like to enhance the visitor journey, ensuring it is a positive experience for all visitors through clear, logical signage that is consistent across all outlets.”

The gallery says it will look to advertise the projects from the beginning of next year, and that the total project cost will be £300,000-£430,000.

The work will then run next year, with an aim to complete in October.

For more information visit ted.europa.eu.