National Gallery seeks designers for brand and digital overhaul

The gallery is looking to introduce a new website and digital products as well as a new signage system.


The National Gallery in London is looking to work with designers to develop its branding as well as create bespoke digital products and a new signage system.

The gallery is looking for three separate design teams to work on the projects.

The branding brief calls for an agency “with experience of working with major heritage brands” to help the gallery consolidate its branding and develop a new content and tone-of-voice kit. This project is valued at £80,000.

The gallery is also looking for a digital consultancy to help it develop a new website and other digital products. This is part of the gallery’s New Digital Services programme and the project is valued at £40,000.

Finally, the gallery is looking to install a new in-gallery signage system, which it says could feature physical and digital elements. The gallery says it is looking to “enhance the visitor journey” as well as increase revenue through “targeted signage”. This project is valued at £110,000.

The gallery says the three projects will support each other, with the branding and tone of voice supporting both the digital products and the new wayfinding system.

The projects will kick off in April and aim to complete by August this year.

The deadline for tenders or requests to participate is 8 February. For more information visit

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